Tourism Signage

Panneau Bleu includes three programs of tourism signage:

The first tourism signage program was created by the Ministry of Tourism in 1988.

In 1992, ATR associées du Québec, a not-for-profit organization, became an agent of the Ministry of Transports (now the ministère des Transports, de la Mobilité durable et de l’Électrification des transports – MTMDET) and the Ministry of Tourism (MTO) for the implementation of the tourist signage programs. In 25 years, the organization has developed a fine expertise in the efficient processing of files, from the first call to the installation of the signs.

On December 1, 2016, ATR associées du Québec merged with Alliance de l’industrie touristique du Québec (“Alliance”), an organization that contributes to the national and international radiance of QuébecOriginal and to the increased economic impact in Québec of the tourism industry. Let us remember that ATR associées du Québec is one of the founding provincial organizations of the Alliance.

It is now the consortium “Alliance de l’industrie touristique du Québec − Signoservice Inc.” that is implementing the government’s tourism signage programs as a dealer mandated by MTMDET and MTO.

For more information on the programs and to make a signage request, visit the website entirely dedicated to the Panneau Bleu programs.

Furthermore, the ministère des Transports, de la Mobilité durable et de l’Électrification des transports remains the manager of the signage program for roads and tourist circuits (Whale Route, Wine Route, King’s Road, Countryman’s Tour, etc.).