Become a Member

The Alliance is the primary voice of the industry with governmental partners, a primary resource for Quebec’s destination marketing, and the champion of its members’ needs and strengths.


The performance goals of the Quebec tourism industry are clear: 5% annual growth, $18.9 billion in revenues by 2020 and 50 000 new jobs. Joining the Alliance means being part of the industry assuming leadership of its development. By becoming a member, you gain access to strategic partnerships, support and representation. Joining the Alliance is banking on the combined strength of all members in order to thrive as a destination and as individual business owners.

Membership categories


The Alliance’s association members are non profit organization operating in tourism. There are two types, regional associations and sectoral associations.


Corporate members are companies and cooperatives operating a tourism business within the Quebec tourism industry.


This category of members comprises organizations and businesses whose line of business is compatible with that of the Alliance, or have an interest for its activities.