The Alliance is based on subsidiarity, meaning that it works closely with the tourism community, particularly with respect to marketing. Also for the advancement of Quebec tourism, the Alliance’s multidisciplinary team works on strategic collaboration with industry partners and in public affairs.

Martin Soucy

President and Chief Executive Officer

Sébastien Viau

VP, Sales and Marketing

Cynthia Babin

Marketing Coordinator

Clothilde Barbotin

Manager, Events Logistics

Édith Beaulieu

Senior Brand Manager

Karine Blais

Marketing Manager

Manon Blanchet

Public Affairs Manager

Alexandre Bled

Senior Manager, Digital Platforms

Stéphanie Bleu

Manager, Media Relations — Europe

Emmanuelle Cadieux

Coordinator, Signage

Marily Charpentier

Administrative Agent, Marketing

Céline Chau

Marketing Coordinator

François-G. Chevrier

Strategic Advisor and Public Affairs

Sylviane Cook

Administrative Agent

Anne-Hélène Couturier

Corporate Communications Manager

Isabelle Cyr

Senior Manager, Media Relations

Julie Dionne

Senior Manager, Marketing Partnerships

Frédéric Dubé, M. Sc.

Director, Corporate Affairs and Communications

Jessica Filion Pion

Administrative Agent, Marketing (on maternity leave)

Ling Gao

Market Senior Manager, Asia

Renée Gasse

Accounting technician

Nathalie Gaudet

Marketing Director

Sophie Hénault, CPA, CMA, M.Sc.

Director, Finance and Administration

Kim Huard-Carette

Manager, Business Development — Europe

Marie-Hélène Hudon

Strategic Advisor, Marketing

Audrey Huot-Grondin

Coordinator, Media Relations Logistics — Europe

Annie Lavoie

Coordinator, Signage

Alexandra Leclerc

Director, International Business Development and Media Relations

Geneviève Léonard

Campaigns Manager

Nadia Madzarac

Coordinator, Media Relations Logistics — Americas

André Martel

Senior Manager, Business Development

Julien-Pierre Martel

Analyst, Affairs and Politics

Kim Martel

Senior Manager, Communications

Audrée Mc Nicoll

Senior Manager, Signage

Joey Provost

Marketing Coordinator

Clément Rovère

Senior Manager, Marketing

Rosine Tabakian

Accounting clerk and Receptionnist

Julia Yaccarini

Senior Manager, Content Creation and Production